At last week's company meeting (#CompassREtreat), architectural design expert, Joel Dixon shared ways in which Realtors and Sellers can create value through strategic property staging.
- Shift Potential "Problems To Selling Points." Joel advises that you think like a 'buyer.' Look at your property with a critical eye and identify areas that buyers could fixate on and use as leverage to negotiate a price decrease. These potential problem areas, like awkward spaces, can be made more appealing with some clever home staging tips and tricks.
- Stage with Intention. Don’t just fill in blank space with neutral pieces. Instead select furniture, furnishings, and accessories that convey an emotional connection and a point of view that will speak to your target market. For example, use branded luxury goods to appeal to high-end luxury buyers; or soft florals and textures to create a cozy atmosphere.
- Lighten up! Stage with a light palette, ‘lift’ furniture, and select ‘porous’ furnishings when possible to create the impression of airy and open spaces.
- Get lit but not surgical! Warmly light all spaces with a variety of lighting types. Use overhead lighting, table lamps, and floor lamps to achieve attractively light spaces. Avoid lighting that creates a cold or harsh appearance.