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How to Create Value Through Staging

Heather Magazine

Heather Dalsimer Magazine is a Washington, D.C. native whose goal is to make purchasing and selling real estate stress-free for her clients...

Heather Dalsimer Magazine is a Washington, D.C. native whose goal is to make purchasing and selling real estate stress-free for her clients...

Oct 7 2 minutes read

At last week's company meeting (#CompassREtreat), architectural design expert, Joel Dixon shared ways in which Realtors and Sellers can create value through strategic property staging.

  1. Shift Potential "Problems To Selling Points." Joel advises that you think like a 'buyer.'  Look at your property with a critical eye and identify areas that buyers could fixate on and use as leverage to negotiate a price decrease.  These potential problem areas, like awkward spaces, can be made more appealing with some clever home staging tips and tricks.
  2. Stage with Intention. Don’t just fill in blank space with neutral pieces. Instead select furniture, furnishings, and accessories that convey an emotional connection and a point of view that will speak to your target market.  For example, use branded luxury goods to appeal to high-end luxury buyers; or soft florals and textures to create a cozy atmosphere.
  3. Lighten up! Stage with a light palette, ‘lift’ furniture, and select ‘porous’ furnishings when possible to create the impression of airy and open spaces.
  4. Get lit but not surgical! Warmly light all spaces with a variety of lighting types. Use overhead lighting, table lamps, and floor lamps to achieve attractively light spaces. Avoid lighting that creates a cold or harsh appearance.


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