Why list on Compass Coming Soon?

Typically, sellers want to sell their home as fast as possible for the most amount of money (yes, please!) Getting a head start on marketing before a home gets officially listed in the Multiple Listing Service (and starts accruing days on market) is the perfect way to build interest, gain exposure, and gather feedback on your listing.

Drum up interest and demand.

Think of a captivating movie trailer for a Hollywood blockbuster or a fashion brand debuting an upcoming collection at a runway show – both industries use the art of pre-marketing to create and generate interest and demand. Strategic pre-marketing is one of the most powerful elements in selling a home.

Listing your home through Compass Coming Soon allows us to create excitement and anticipation for the property so that when it officially comes to the market (aka listed on the MLS) buyers will be ready to get through the front door (according to Compass data, listings that hit the market after first being listed through Compass Coming Soon have 2.4x more visitors at their first open house!)

Get more exposure.

By letting us list your home as a Coming Soon on the Compass website, it gives us two opportunities to “launch” your property, which gives us twice the exposure – first, when the listing hits Compass.com, and second, when it is officially listed in the MLS and aggregator sites (Zillow, Trulia, etc.).

This strategy allows your listing to be exposed to the largest number of agents and consumers. More eyes on your home, which means more feet through the door and ideally more offers on the table, helping you sell for more money in less time.

Gain valuable feedback.

When you list your home with us as a Coming Soon on the Compass website, it allows both agents and consumers to see the listing before it goes active on the MLS and starts officially accruing days on market. During this period of time when your home is only listed on Compass Coming Soon, we can gain valuable feedback from agents and potential buyers regarding pricing, photography, and the positioning of your home.

This allows us to “test” the market and gain insight without putting the property officially on the MLS and aggregators. If your home hasn’t sold before we are ready to go active (according to Compass, 41% of DC Coming Soon listings sell off market!), by the time we do go live on the MLS, it will be perfectly priced and positioned to sell quickly.